Marketing Manager

JOB TITLE: Marketing Manager

DEPARTMENT:  Marketing

REPORTS TO: Director of Marketing and Communications

STATUS: Exempt

CLASSIFICATION:  Regular, Full-Time (37.5 Hours/Week with Benefits)

SCHEDULE: Mon-Fri, includes some evenings and weekends

DIRECT REPORTS: None                                                                                                                                                                                                        

 ABOUT YBCA

Yerba Buena Center for the Arts (YBCA) is one of the nation’s most innovative contemporary art centers. From our leading-edge exhibitions and performances, to our groundbreaking civic initiatives and community partnerships, YBCA is where creativity, people, and new ideas collide. We believe in thinking big about the role that arts organizations can play in making short, medium, and long-term/individual and collective transformation.

Mission: We generate culture that moves people.

Vision: A community that thrives on inspiration.

The successful candidate will embody our organization’s core values:

• Abundance: We operate from a place of strength, with a spirit of empathy and generosity.
• Authentic Collaboration: We are engaged and interconnected.
• Personal Agency: We are empowered and accountable.
• Boldness: We create with courage and purpose.

 ABOUT THE ROLE

The  Marketing Manager drives  marketing strategy for all YBCA presented programming, while serving as lead for cross-channel marketing efforts. The manager plays a key role in achieving broader awareness of YBCA’s programming and events. Success in this position demands excellent written and verbal communication skills as well as a results orientation and abilities to collaborate, multi-task, and effectively prioritize.

 Principal Responsibilities

 Programming

• Partner with Director of Marketing and Communications to develop and execute  marketing strategies for all programming developed by YBCA including Public Programs, Visual Arts exhibitions, Performing Arts and related contextual programs.
• Play a key role as a member of the content strategy team to create rich content and compelling narratives to deploy across owned properties that attracts target audiences to  YBCA programming.

• Work with Audience Growth Manager and Data Insights Manager to evaluate the effectiveness of these plans and iterate on the strategy to maximize impact.

Media Buying/Advertising

• Responsible for negotiating and executing all advertising campaigns including print, digital, and media sponsorships in support of YBCA programming.
• Manage advertising calendar to ensure consistent messaging, optimized timing, and placement.

 Writing

• Develop, write, and/or edit external communications materials including advertisements, web copy, brochures, programs,  and other marketing collateral as needed.
• Be responsible for ensuring accuracy in information and proofreading.

 General

• Support the Director of Marketing and Communications with decision making/troubleshooting, as needed
• Other duties as assigned

 Minimum Requirements

• Bachelor’s degree with at least 3+ years of professional experience in marketing, communications, advertising, or journalism or similar experience.
• Nonprofit or arts experience preferred or a plus
• Proven success with project management from kick-off to completion.
• Excellent attention to detail and organizational skills, along with demonstrated success with managing multiple tasks and deadlines.
• Knowledge of print production and managing printer/mailhouse relations
• Excellent written and copy-proofing kills, verbal, and interpersonal communication skills.
• Diplomacy, tact, integrity, flexibility, patience, sense of humor, team orientation and the ability to negotiate and compromise to find viable solutions.
• Proven interpersonal skills a must.
• Experience working effectively in partnership with people of diverse cultural backgrounds.
• Knowledge of G-Suite and/or Microsoft Office, project management apps, and all major social media platforms.
• Experience with Wordpress, HTML, Google AdWords, and Adobe Creative Suite is desirable but not required.
• Knowledge of, or strong interest in, the realms of contemporary art, civic engagement, and social responsibility.
• Willingness to work alongside contemporary works of art and performances which present challenging and provocative subject matter.

BENEFITS

Benefits include PTO, Holiday Pay, Medical, Dental, Vision, Flexible Spending Accounts, Commuter Benefit, Group Life and AD&D Insurance,  Long Term Disability Insurance, Voluntary Life and AD&D, Employee Assistance Program, Travel Assistance, and ability to participate in the 403(b) Retirement Plan. Free/member admission during regular museum hours, member discounts at museum shops, & potential discounts on concert/lecture tickets at participating North American Reciprocal Museum institutions.

 TO APPLY

Send your resume, a writing sample of your previous work, and cover letter outlining your interest and desired salary range to [email protected]. Please include “Marketing Manager, your name,” in the subject line of your email.

 Please, no phone calls or faxes—really. While we love your enthusiasm, due to the volume of applications and our limited resources, we will respond only to applicants we intend to interview. If you receive our automated thank you, we have received your resume and there is no need to follow up.

 Principals only. We do not accept resumes from third parties and we will not pay fees to any agency or firm. Any unsolicited resumes received will be considered the property of YBCA and will be processed accordingly.

 We wish you the best of luck in your job search!

 An Equal Opportunity Employer

Yerba Buena Center for the Arts (YBCA) is committed to diversity in its programming and in creating a work culture and environment that is reflective of San Francisco Bay Area demography. YBCA encourages and actively recruits applicants representing dimensions of difference that include — but are not limited to — age, national origin, ethnicity, race, religion, ability, sexual orientation, gender or political affiliation.

 YBCA will consider for employment all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance (SF Police Code, Article 49).